Web design is the most important bit of marketing that you should spend money on because operating without a website means you are losing out on potential traffic and conversions. However, it is also equally as bad to have a website that does not look professional as this will be putting off to potential customers if they do not feel the business looks safe or reputable.

Here are a few tips to make sure you achieve an awesome website for your company.

Consider the aim

See the website as a brochure that would also emphasis the company values. Your site must convey what your site stands for and what sets you apart from your competitors. For example, users have a short attention span, so it is essential to catch there attention straight away (within 10 seconds) and explain what you do, if you expect the customer to do the work, to find that out who you are hit is likely they will leave and go elsewhere.

Website design

A strong website design should be paramount in creating trustworthiness. By presenting an online destination that is straightforward and easy to navigate user will have more a positive experience through out their website making them more likely to convert and become a customer.

The Harvard Business Review recently conducted a survey on what exactly makes people want to convert on a website, and the results were ‘trustworthiness’. Essentially, by making customers feel safe and at ease when they visit your online destination, you stand a much higher chance of not just encouraging them to convert but convincing them to become a long time user.

So, while things like company transparency, great testimonials, and a solid product are obvious ways to ingrain familiarity to potential customers, website design clearly ranks particularly high when brand seems trustworthy or not.

The basics

• Spend time creating a brief, the centre of which should be the purpose of your site in relation to your audience. This should map out the layout and purpose of your site.
• Be clear about what your marketing and who your customers are. For example, if your target audience is older than your font size should be bigger.
• Cast your eye over competitors sites, what do you like and what could you replicate.
• Use plain language to explain your services, you never know who will be reading it – be careful of the language you use, as out of date information reflects badly on a business.
• Avoid having too many pages
• Make sure you put contact details on the front page so it is quick and easy to access for the customer.

Feedback

Lastly, getting the website right takes time, make sure you listen to your from your customers, after all, they’re the people whom its aimed at.